What We Learned During Our Soft Opening
Discover what we learned during the one-month soft opening of Yunomi.Matcha in Tokyo's Togoshi Ginza. From customer feedback to community connections, see how local voices helped shape our Japanese matcha...
Captain's Log
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Building Yunomi.Matcha
Opening a matcha cafe in Tokyo was far more complex than our original vision. From budget constraints and construction setbacks to city approvals, DIY renovation, and support from the Togoshi...
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Case of the mysterious disappearing Japanese tea farmer
First published July 11, 2013. Updated: 2026 April — we continue to focused on helping the Japanese tea industry as a business. Our vision is for Japanese culture to be...
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This Is How We Built a Matcha Cafe in Tokyo - Phase 0
This Is How We Built a Matcha Cafe in Tokyo Phase 0: Why We Started “We might not make it in time.” That was the thought at the end of...
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Celebrating 50,000 orders!
At Yunomi.life we are just few dozen orders before we hit 50,000!! Order number 50,000 will receive 50,000 yen worth of store credit and other orders between 49990 - 50010...
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Incorporating Tariff, Duties, Taxes and Customs Fees Into Pricing
Update: November 2025 - The US has given an exemption for tea to the 15% tariff, but the standard tariff for flavored green tea that has always existed is not...
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Interview by Specialty Matcha Podcast
Ryan and Zongjun talk to Ian Chun from Yunomi.life to discuss his journey in the tea industry and the work he does to support Japanese tea farmers. He shares the...
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Thoughts on the Women in Tea Program
Yunomi.life is launching the Women in Tea program to tackle another social issue that has been a personal interest of mine for more than a decade—the advancement of women in the...
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Reflections on 2020. Plans for 2021.
This is a message from Yunomi Tea Merchant, Ian Chun (and CEO of Matcha Latte Media KK, the operator of Yunomi.life). In this message: a review of 2020, and an...
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Interview by Global Japanese Tea Association
On Dec 11, 2020, Yunomi Tea Merchant Ian Chun was interviewed by Simona Suzuki of the Global Japanese Tea Association (an organization which provides education and activities for promoting Japanese...
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The Yunomi 360 Project
Yunomi seeks to create a People-to-People commerce business. Great products are made by great people in beautiful locales, and we want bring you closer to the origin creating unprecedented transparency...
